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Smokefree Aotearoa 2025

Smokefree Aotearoa 2025

We have a once-in-a-generation opportunity to reduce the devastating impact of tobacco in our communities.

Now is the time to have your say.

What is Smokefree Aotearoa 2025?

Aotearoa New Zealand has a goal of being smokefree by 2025.

This means that fewer than 5% of New Zealanders will be smoking. We will see our children and grandchildren free from the harm caused by tobacco.

New Zealand has a proud history in tobacco control, including plain packaging, smokefree indoor areas and smokefree cars. 

These measures have made a big impact on reducing New Zealand’s smoking rates. However, 4500 New Zealanders are still dying every year from tobacco.

Together we can change this.

Have your say

The Government is calling for feedback on a proposed plan to reach Smokefree Aotearoa 2025. 

The Cancer Society is making a submission that includes support for the following:

We know that tobacco can be purchased from about 8,000 retailers around New Zealand.

On average, there are six shops selling cigarettes within a 10-minute walk of secondary schools in NZ.

Most people who smoke are within walking distance of a tobacco retail outlet, so it’s really easy for people to buy on impulse when cravings are high.

Tobacco retailers are clustered in low-income communities, where there are up to four times more retailers than in high-income communities. This increases health inequities.

Communities that have more places selling tobacco have higher smoking rates.

We have not previously regulated who can sell cigarettes and where they can be sold. A licensing approach to the supply of tobacco and significantly limiting the number of sellers is an essential next step to achieve the Smokefree Aotearoa 2025 goal.


Nicotine is the chemical in cigarettes that makes them addictive. 

Having less nicotine in cigarettes aims to:

  • stop young people from becoming addicted to smoking 
  • make it easier for people who are trying to quit smoking

We need to prevent young people from starting to smoke.

This measure would create a smokefree generation by reducing the uptake of smoking by young people and protecting them from the risk of lifelong addiction and smoking harms.

New Zealand banned smoking in places such as workplaces and schools in 1990. In 2004, the Government extended this ban to cover all indoor public places. 

We now need this to extend to include more outdoor public places, such as dining and hospitality areas, in line with other countries.

Currently, this is not one of the measures in the proposed plan, and we would like to see it added. 

It’s important to prevent young people from starting to smoke or vape. Mass media campaigns are a vital part of this.

Making all tobacco products less affordable will:

- support people to quit smoking 

- help deter young people from starting smoking

You can help us reach Smokefree Aotearoa 2025

Every voice counts. Please take a few seconds to show which actions you support from the options below, and we will add your views to our submission. 

Are you a business that sells any tobacco or vape products?
Do you have commercial interests in tobacco or vape products?

All information collected in this form is subject to our privacy policy

The completed submission may be published on the Ministry's website. If you are submitting as an individual, they will automatically remove your personal details and any identifiable information. You can choose to have your personal details withheld if your submission is requested under the Official Information Act.

Make your own submission

If you would rather make your own more detailed submission, you can visit the Ministry of Health website and complete their online form.

Make a submission today