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In New Zealand, cigarette smoking remains a leading cause of preventable death and disease, with Māori and Pacific peoples disproportionately affected. New Zealand has a goal to become Smokefree by 2025, but modelling suggests we are not on track to achieve this goal.

Consequently, there is an urgent need not only to strengthen existing measures, but to consider innovative approaches with potential to reduce smoking prevalence and tobacco-related harm such as personal vapourisers (commonly referred to as e-cigarettes).

The Cancer Society supports proportionate regulation for e-cigarettes (vapes) to help smokers to quit smoking whilst safeguarding non-smokers from taking them up.

To learn more, download our full position statement: